Essential Business Templates Campaign

Direct Response Certification Assignments 

#1: Ad: 

50% Off Sale: 16 Business Templates. $98.50. Your Business. Faster. Ends Tonight. 

Use these proven templates to make the business of running “your” business faster,  more efficient, and more profitable. And eliminate the pain of “what now” forever 

This special offer will disappear at midnight tonight. 

Get your templates here now

#2: Blog Post: 

Build Your Business Faster (and eliminate the pain of “What Now”): 5 Reasons you NEED a “Plug and Play” System 

Hey there! If you’re anything like me, you got into copywriting because you really love to  write. It’s almost a compulsion. You feel weird if you don’t take the time to write and  work on your “persuasion in print” (and web!) skills. 

But there’s just one small thing: You and I need paying customers to keep our families  fed and the bills paid.  

Which can cause a problem. 


While we love to write, research, and create, we need clients, which means putting  ourselves out there and *gulp* doing business and “selling.”  


For many new businesses, this is almost enough to stop any attempt at growth or being  profitable at all.  

But why is that? The old saying is that people love to buy but hate being sold is true.  Still, the other reason is that those of us just starting out in the entrepreneurial arts really  don’t know where or “how” to start.  

And this is why, before designing a fancy logo, business cards, or even a website, you  need to nail down your business process. Here is where a “plug and play” system will  do wonders. Something that covers every aspect of your business, from initial contact  

with your prospect right through to taking them on as a client, contracts, project  milestones, delivering the work, and getting paid.

And trying to do it from scratch is an excellent way to have sleepless nights and lose  your hair. Believe me, I know… 

*cue flashback effects* 

When I started in the web design space just out of college, I had technical skills but no  idea how to market or set up a business. Contracts, deliverables, payment? What?  

So, I went to the small business center and found that they were good at getting me to  think about who I wanted to help and how to use my skills. 

They started me off by creating a tagline, logo, and website. 

But didn’t have much detail on the “how” of setting up a business for success. 

So, I just went and brute-forced it. I knocked on doors, got face to face, and sold. But I  knew I was missing things. Until that is, I found a company with templates and other  documents related to contracts, payment, client onboarding, and the like. 

From there, I dove in, and business became 10x faster, and I could get back to building  websites (which I also wrote the copy for). 

So here are 5 reasons you’ll want to use templates for your business:  

1. You need to think about how you want your business to run. How will you take  payment? Will you take a deposit at certain points in the project, 50% upfront, or  all of it at completion?  

2. No guesswork as to how to handle a prospect. Ever wonder what questions to  ask and how to phrase them to see you as a professional? With a system in  place, this ceases to be an issue. 

3. No need to blow your budget on high-priced lawyers to draft contracts. Not only  will any business prospect that’s serious want a contract, without it you’re 

opening yourself up to things like not getting paid, having no firm schedule for  deliverables, and nothing specific as to dates or payments.  

4. They make keeping the creative parts of the project on track easy, and everyone,  especially your client, will know where the project stands. 

5. Speed. The faster you can help your prospect make the correct decision for their  business and then get things moving, the happier you will be (you get to write),  the happier your client will be (they get awesome copy, more exposure, better  customers and more sales), and the less time is spent wondering what to do  next. 

Your business is made to run faster and easier… 

And you can get back to writing. 

Click here to find out more and run your business faster.

#3: Sales Letter 

Run Your Business Faster with Essential Templates That Every  Copywriter Needs. 

Never Be Stuck Wondering “What Now?” Ever Again.  

Dear Fellow Copywriter, 

Katie Yeakle, Executive Director of AWAI and fellow copywriter here, and if you’ve ever felt like your copywriting business isn’t growing as fast as it should, or you’ve had  trouble connecting with and retaining the right clients, I hear you and want you to know  it’s not your fault.  

AWAI’s Essential Templates for Your Copywriting Business takes care of all of this, letting you build your business faster and focus on what you love: Writing. 

You’ll receive 6 templates solely focused on building your business quickly: 

• New Prospect checklist: Know what questions to ask and get all the details you  need quickly 

• Fee Schedule: Always make sure you’re negotiating the best price for you…and  your prospect. 

• Project Proposal: Spell out in detail how you can help your prospect’s project and  show them why you’re the perfect choice. 

• Terms of agreement: Make sure that there is no confusion on any project (this  also ensures you don’t need high-priced lawyers).  

• Invoice: Save time and get paid faster. 

But wait, there’s more… 

You’ll also project templates as well, allowing you to stay on track and ensuring your  client knows where you are at every step, so there are no surprises. 

• Creative Brief: Dig deep into your client’s customers, allowing you to be part of  the conversation they are already having in their head…and answer questions  they don’t even know to ask! 

• Project Time Frames: Set your client’s expectations for various parts of the  project, ensuring that there’s never a question of where it stands.

• Content Map: Essential if you’re writing copy for the web as it suggests where  particular copy should go on their web page 

• Quality checklist: Never be caught by embarrassing mistakes ever again. • Copy Delivery Email: Helps suggest to your client how to best use your copy.  

Essential Templates for Your Copywriting Business is currently on sale for $98.50 until  midnight tonight, but after that the price doubles.  

You’re also backed by our 60-day money-back guarantee, so use the templates, and if  for any reason you feel they don’t help your business, just let me know and I’ll refund  every dollar you’ve spent. 

And when you order today you’ll also receive 4 bonus templates to help you land  clients even faster. These include: 

1. Inquiry reply template: Quickly and professionally reply to new prospects. 2. Prospecting email template: If you’ve ever sat down to write an email to a  potential prospect, you know how nerve-wracking this can be. Not anymore. 3. Website home page checklist: Make sure your website is clear and speaks to  your prospect. 

4. Referral request template: Make it easy to ask your now happy client for  referrals. 

You get everything you need to hit the ground running and make your business (and  your future clients’) a roaring success.  

Order now by calling Member Services toll-free at 1-866-879-2924 or by clicking here. 

To your success,  

Katie Yeakle 

Executive Director, AWAI. 

P.S. Remember, you’ll receive all the templates for business, billing, copy creation as  well as all four bonus templates above, for just $98.50, instead of the usual $197,  provided you order before midnight tonight 

Click here and build your business faster.

#4: Thank You Letter 

Hi Erik, 

It’s Katie again and I just wanted to reach out and congratulate you on  picking up the Essential Business Templates. I know that these templates  will make running your business faster and more enjoyable so that you can  get back to what you love, writing.  

Remember you’ll get templates for every stage of your business, from client  onboarding to mapping out content, setting clear expectations and each  stage of the project, payment terms, as well as delivery of the final project,  copywriting quality checklist and testimonial and referral templates. 

And don’t forget about your bonuses, such as the inquiry reply template,  prospecting email template, website home page checklist and referral  request template. 

Remember if you have any questions or issues accessing your purchase, just  call Member Services toll-free at 1-866-879-2924 and we’ll help you out.  

Now, go build your business faster! 

To Your Success,  

Katie Yeakle 

Executive Director, AWAI.

P.S. I can’t wait to hear how Essential Business Templates grew your  business. Reach out to me via email and who knows? You may be featured  in one of our YouTube videos…

About the Author

I've always loved to write and when I came across copywriting and content marketing, I knew this was it for me. But what does that mean "for you"?

You'll have someone in your corner that will take your emails and punch them up (sales letters too!), and if content is your game, the last thing you want is something that tries to speak to everyone, or that sounds robotic.

I always write as if I'm having a conversation with a friend.

Connect with me and let's get you more sales, engagement, profit and a larger tribe.

Erik Heyl