about
I’m Erik, owner at heylmarketing.com

I help energy and real-asset companies earn investor trust by translating complex offerings into simple, human, confidence-building investor journeys. My work combines direct-response strategy, clear communication, and a deep understanding of how conservative (45+) investors make decisions.
I focus on three things:
✓ Clarity
Breaking down oil, gas and LNG issues and products in plain English.
✓ Trust
Building honest, educational funnels and email sequences that remove fear and perceived risk.
✓ Conversion
Guiding investors from curiosity → understanding → confident commitment.
No hype. No jargon. Just clear, grounded communication that helps serious investors make informed decisions — and helps platforms grow with integrity.
If your offering is strong but your investors aren’t converting, you don’t have a lead problem. You have a clarity problem.
That’s what I solve.
